.The Galaxy S3, which tracks the user’s eye movements to keep the screen from dimming or turning off while in use, hits stores in 28 European and Middle East countries, including Germany, as Samsung aims to increase its lead over Apple months ahead of its new iPhone, expected in the third quarter.

Samsung has tried to create the kind of frenzy around the launch that has become the norm for Apple’s new gadgets. But some customers will have to wait a couple of weeks to get their phone because of delays in making it in a newly-invented “Pebble Blue” color.

 

Samsung introduced its first Galaxy in 2010, three years after the iPhone’s debut, to counter Apple’s roaring success in smartphones when the troubles of bigger rivals Nokia and BlackBerry maker Research In Motion had started.

“The Galaxy S3 is a real challenger to the upcoming iPhone,” said Francisco Jeronimo, an IDC analyst based in London. “This is likely be one of the most sold smartphones this year, though the real test will come when the next iPhone is launched.”

Samsung has launched its own music service on the Galaxy S3, putting itself head-to-head with Apple. It has previously rebranded existing music and video services.

“We are doing it to create a better experience for our users. There are things we could do better if we have complete control over all of the service.”
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